Building on the previous CGI and motion graphics campaign we designed for the powerhouse PUMA, we created an entirely new set of films and campaign assets that would go live in stores, online and across socials.
A bold design language creating a rush for all football enthusiasts.
Motion graphics x Advanced sporting technology
Combining bold typography, dynamic layouts and photo-real CGI, we introduced the new football boots and highlighted each technical feature of the shoe as clearly and concisely as possible.
Created for a global audience
Integrated as part of their global campaign, the Rush pack animations formed key visuals across PUMAs online stores, maximising the impact of the high-energy campaign.
From social to retail
An agnostic approach, designed to work across all media.
